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Anita S. Katzenbach
Chief Executive Officer

Anita is a New Earth Futurist, Visionary, Conscious Business Leader, Entrepreneur, Management Consultant, Change Agent, and Starseed.

She has held management consulting, advisory, and leadership positions in various for-profit and non-profit organizations from early-stage tech startups to Fortune Global 500 companies. She is the Founder and CEO of the Katzenbach Institute. Her passion is building the New Earth and creating solutions for our planet’s most pressing challenges by focusing on conscious businesses and benevolent (Light) technologies.


Her background includes more than 20 years of international consulting and project management experience. She has worked on multi-million dollar programs and led the development and implementation of complex change management and process improvement projects.

She offers extensive experience in organizational change & development, large-scale technology/systems implementation, strategy, project/program management, communications, marketing, leadership/talent development, process improvement, and innovation.

Anita is also experienced in business models and business plans, product/market fit, systems thinking, TQM/service quality management, e-learning, global sustainability, energy efficiency, and greening of business.

She is familiar with enterprise systems such as SAP, Oracle, Aprimo, HighRadius, PeopleSoft, ServiceNow, LMS and the custom-built German ideas management workflow solution “”

Anita has worked with clients in Automotive, Clean Tech, Consumer Goods, Higher Education, Energy & Utilities, Entertainment, Financial Services, Health Care, High Tech, Insurance, Life Sciences, Professional Services, and Telecommunications.


Select list of organizations include Accenture, AT&T, Avery Dennison, Capital Group, Caterpillar, Daimler, Department of Water and Power, DTCC, Farmers Insurance, Lexus, Loyola Marymount University (LMU), Mattel, Mercedes-Benz, Nestlé, RGP, Royal Dutch Shell, Small Business Development Center (SBDC Santa Monica), Southern California Edison (SCE), Toyota Motor Corporation, Toyota Financial Services, University of California, Los Angeles (UCLA), and Warner Bros.



Certified management consultant (CMC) which is the certification mark awarded by the Institute of Management Consultants USA (2011-2020).It represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession.


Certificate in Systemic Organizational Consulting and is a certified Neuro-Linguistic-Practitioner (NLP) for Business Professionals


Master’s degree in Industrial/Organizational Psychology from the RWTH Aachen Technical University in Germany

Taught classes in Management Consulting, Organizational Change, and Sustainability at UCLA Extension and Loyola Marymount University in Los Angeles, CA


Fluent in English, German, and Hungarian

Worked in Europe and in the US

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